Why do we do this? Not just "running a business," but the day-to-day work of marketing and money? In a world that feels heavy and uncertain, it’s easy to lose the spark.

This week, Terra and Karen flip the script and get personal about what actually inspires them to keep showing up—even when they’re bored, frustrated, or staring down a blank screen.

Terra talks about the magic of stepping into someone else’s shoes and why good marketing feels like great acting. Karen reveals that her drive isn’t about spreadsheets. It’s about being the mechanic who keeps your business engine running so you can keep driving toward your dream.

If you’ve ever felt like the "why" of your business is getting buried under the daily chaos, this episode is for you.

Resources & Links:

• Watch Heated Rivalry for incredible acting inspiration (Terra’s recommendation!)
• Check out Surreal cereal for a masterclass in playful branding

Connect with us:

• Karen on LinkedIn: https://www.linkedin.com/in/karenstephen-ca/
• Terra on LinkedIn: https://www.linkedin.com/in/terramilo/

Have a topic you want us to cover? Drop it in the comments or message us on LinkedIn. We’d love to hear from you.