Sign up to save your podcasts
Or
Share Ep 12 | Why Your Content Isn’t Working (And What To Do Instead)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 12 | Why Your Content Isn’t Working (And What To Do Instead)
In Episode 12 of Elevate with Vic & Juls, we sit down with Chris Diprose, a video production expert, to unpack how content has evolved and why most businesses are struggling to keep up.
What used to be one video is now a full content ecosystem across multiple platforms. This shift has created overwhelm for many business owners, but also a huge opportunity for those who understand how to use content properly.
Chris shares insights from years in the industry, from sales and client work to building a production business, and breaks down what clients actually value, how to approach content strategically, and why understanding problems is key to growth.
In this episode, we cover:
• Content strategy and distribution across platforms
• Why businesses feel overwhelmed with content
• The real reason clients buy
• Sales through problem-solving
• Adapting when things don’t go to plan
• Building a business in a fast-changing environment
If you’re creating content, building a brand, or trying to grow a business, this episode will change how you think about it.
Watch the full episode OR Listen on your favourite streaming platform and subscribe for more.
---
Chris Diprose
Founder, Diprose Media
---
Meet your hosts:
Julia Truong
Multi-business founder and co-host of Elevate
IG: @juliatruong.official
Website: juliatruong.com
Victor Tran
Entrepreneur and business leader
IG: @victortran.official
Website: victortran.com.au
Follow Elevate Podcast on Instagram for more founder stories, business insights and couple dynamics:
IG: @elevatepodcast_official
View all episodes
By Victor Tran and Julia TruongIn Episode 12 of Elevate with Vic & Juls, we sit down with Chris Diprose, a video production expert, to unpack how content has evolved and why most businesses are struggling to keep up.
What used to be one video is now a full content ecosystem across multiple platforms. This shift has created overwhelm for many business owners, but also a huge opportunity for those who understand how to use content properly.
Chris shares insights from years in the industry, from sales and client work to building a production business, and breaks down what clients actually value, how to approach content strategically, and why understanding problems is key to growth.
In this episode, we cover:
• Content strategy and distribution across platforms
• Why businesses feel overwhelmed with content
• The real reason clients buy
• Sales through problem-solving
• Adapting when things don’t go to plan
• Building a business in a fast-changing environment
If you’re creating content, building a brand, or trying to grow a business, this episode will change how you think about it.
Watch the full episode OR Listen on your favourite streaming platform and subscribe for more.
---
Chris Diprose
Founder, Diprose Media
---
Meet your hosts:
Julia Truong
Multi-business founder and co-host of Elevate
IG: @juliatruong.official
Website: juliatruong.com
Victor Tran
Entrepreneur and business leader
IG: @victortran.official
Website: victortran.com.au
Follow Elevate Podcast on Instagram for more founder stories, business insights and couple dynamics:
IG: @elevatepodcast_official