B2B Marketers on a Mission

Ep. 120: How to Shorten the Sales Cycle with Case Studies


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Julian Lumpkin (Founder & CEO, SuccessKit) on how B2B companies can accelerate sales at different stages of the sales process with case studies and video testimonials. Julian talks about what he thinks is slowing sales down, and he also provides the audience with great tips on how to create better case studies,.
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B2B Marketers on a MissionBy EINBLICK

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