Brand Lover with Rachel Reiter

Ep 120. Personal vs business brand – Hannah Willsmore

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Hannah Willsmore is a Registered/Endorsed Midwife, IBCLC and award-winning childbirth educator. She is also the Founder of Held Midwifery - a private midwifery practice here in Adelaide, South Australia. Recently, Hannah and I worked together to bring her DIY brand into the future vision she has for her business, stemming from Hannah’s decision to shift from a personal brand to a business brand.

During this episode we discuss:

  • Why Hannah decided to leave the hospital system and offer private midwifery services
  • How she has grown her business with calculated risk, organically over time
  • The catalyst “wake up call” she experienced to instigate the rebrand process
  • They key qualities/deliverables she was seeking in a brand designer
  • The strategies and process Hannah used to execute and rollout her new brand assets
  • Her sage advice for business owners who feel they need to rebrand but aren’t sure how to approach it

    • Find Hannah and Held Midwifery on Instagram or head straight to her website.

     Click here to listen on: YouTube

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    Brand Lover with Rachel ReiterBy Rachel Reiter