In this episode, Jeremy talks with Adam Kitchen, CEO of the email agency Magnet Monster. Adam reveals how the way DTC companies use email is so much more important than the size or frequency of an email campaign. Email might get a bad rap for overwhelming subscribers with promotions, but it is also the perfect channel for nurturing long-standing relationships with people at all stages in their customer journey. Listen for Adam’s philosophy of email marketing, how to personalize the full-funnel customer experience , and strategies for keeping your email lists vibrant and healthy.
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