Marketing Mantra

Ep. #120 - Surviving Google’s Algorithm Updates: How to Recover Lost Traffic

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Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates—especially the "Helpful Content" update.

What You’ll Learn:

  • How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check
  • Key steps to take, like removing outdated content and improving technical SEO
  • The importance of image optimization and how to switch to WebP format for faster load times
  • Top resources to stay ahead of future Google updates

    • Resources Mentioned:

    • Ahrefs Site Explorer - https://ahrefs.com/site-explorer
    • WP Rocket - https://wp-rocket.me/
    • ShortPixel Plugin - https://shortpixel.com/
    • PageSpeed Insights - https://pagespeed.web.dev/
    • SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/)

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      Marketing MantraBy Sandeep Mallya
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