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Ep 121: Slinkys, AI, and Showing Up as Yourself
Something has shifted. I don't know exactly when it happened, and it wasn't one moment. It was more like a slow accumulation, small disappointments that added up to something much bigger. Social media used to feel like a peek into someone's real life. Somewhere along the way, it started feeling like performance, like everyone, myself included, was packaging themselves. The more polished it got, the lonelier I felt.
And underneath all of that exhaustion and skepticism, there's this quiet craving for something real. Which is, it turns out, exactly what I've spent the last year obsessing over from a completely unexpected angle. AI started making a lot of noise in my industry about a year ago, and I didn't rush to become an evangelist. But I was curious, and curiosity has always been a driving force for me. What I found stopped me cold.
Topics Covered:
- The slow erosion of trust in social media, institutions, and brands, and what we're actually craving instead.
- How a single client result changed the way I think about content entirely.
- Why AI rewards clarity, genuine authority, and human voice over technical optimization.
- The difference between traditional SEO and the new landscape, and which brands are disappearing.
- Why storytelling is now a structural advantage, not just a warm touch.
- The Trusted Answer Audit and who it's designed for.
Mentioned in this episode:
Learn more about the audit: https://ampersandcopyandcontent.com/aeo-audit/
Get $100 off here: https://ampersand-copy-and-content.kit.com/products/aeo-audit?promo=FKL
______________________
Contact French Kissing Life Podcast
- DM us at @shawnnarstiver on Instagram or Facebook
- Connect with Shawnna Stiver on LinkedIn
- Email us at [email protected]
Until next time, muah!
______________________
French Kissing Life is sponsored by Ampersand Copy and Content. Ready to convert browsers into buyers? If you want to master your messaging, stand out in a saturated market and become a crushed-on, go-to brand, contact us today!
Website: https://ampersandcopyandcontent.com/
Email: [email protected]
View all episodes
By Shawnna StiverSomething has shifted. I don't know exactly when it happened, and it wasn't one moment. It was more like a slow accumulation, small disappointments that added up to something much bigger. Social media used to feel like a peek into someone's real life. Somewhere along the way, it started feeling like performance, like everyone, myself included, was packaging themselves. The more polished it got, the lonelier I felt.
And underneath all of that exhaustion and skepticism, there's this quiet craving for something real. Which is, it turns out, exactly what I've spent the last year obsessing over from a completely unexpected angle. AI started making a lot of noise in my industry about a year ago, and I didn't rush to become an evangelist. But I was curious, and curiosity has always been a driving force for me. What I found stopped me cold.
Topics Covered:
- The slow erosion of trust in social media, institutions, and brands, and what we're actually craving instead.
- How a single client result changed the way I think about content entirely.
- Why AI rewards clarity, genuine authority, and human voice over technical optimization.
- The difference between traditional SEO and the new landscape, and which brands are disappearing.
- Why storytelling is now a structural advantage, not just a warm touch.
- The Trusted Answer Audit and who it's designed for.
Mentioned in this episode:
Learn more about the audit: https://ampersandcopyandcontent.com/aeo-audit/
Get $100 off here: https://ampersand-copy-and-content.kit.com/products/aeo-audit?promo=FKL
______________________
Contact French Kissing Life Podcast
- DM us at @shawnnarstiver on Instagram or Facebook
- Connect with Shawnna Stiver on LinkedIn
- Email us at [email protected]
Until next time, muah!
______________________
French Kissing Life is sponsored by Ampersand Copy and Content. Ready to convert browsers into buyers? If you want to master your messaging, stand out in a saturated market and become a crushed-on, go-to brand, contact us today!
Website: https://ampersandcopyandcontent.com/
Email: [email protected]