To sit down with the iconic brand of Wrangler has been on our podcast bucket list for quite some time and we were fortunate enough to have the Vice President and General Manager of Wrangler Western Wear, Allen Montgomery, on the podcast for a unique insight into rodeo’s largest apparel brand.

Not only do we discuss the history of Wrangler, who they build their products after, but also their upcoming trends with Yellowstone and Coconut Cowboys. Additionally, we talk to them about the marketing behind the Wrangler National Finals Rodeo and what that week is like for them as a team to prepare for the biggest stage in the western world.

Don't forget to use code word "coconut" - all lowercase - on our official shownotes page HERE to get entered to win a FREE pair of Wrangler Jeans! 

Make sure to follow the That Western Life podcast on Facebook, Instagram, TikTok & Pinterest. 

Shop all things Wrangler at www.Wrangler.com. 

Today's podcast is hosted by Katie Schrock & Rachel Owens-Sarno; podcast research by Katie Schrock & Rachel Owens-Sarno; podcast produced by Emilee Cole & Katie Schrock.