On today's episode of the Marketing Lyfe Podcast, I am going to discuss the main pros and cons on buying leads and generating your own leads. There is differences with buying leads or generating your own leads. Check out today's episode to help with your leads and sales for your business. Here are some of the topics we are going discuss:

Buying Your Own Leads
Pros of Buying Leads

1. No Work, Just Follow Up
2. Lower Risk
3. Shorter Process

Cons of Buying Leads

1. Leads can be Sold Multiple Times
2. You Don't Know Where the Leads Come From
3. You Can't Control the Quality

Generating Your Own Leads
Pros

1. You Know the Numbers
2. You can Control the Quality

Cons

1. Generating own Leads Takes Time
2. Generating own Leads Takes Money