Caraway Home launched its cookware brand online in 2019, and within a year it had scaled 2000% to become one of the fastest growing DTC brands of 2020. In this week’s episode, Jeremy sits down with Josh Knopman, Caraway’s director of Growth and Digital Product. Through their interview we learn that this scaling started pre-launch with an old-school PR campaign, and built a robust channel strategy to make sure their channels had the flexibility needed to scale almost immediately, vigorous AB testing to maximize each channel’s bandwidth, and an incrementality testing framework to identify where their wins came from. And how does someone juggle being the director of growth and digital product at the same time, anyway? This might be the key to Caraway’s success. Listen ahead for insight and inspiration.

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