AI may dominate headlines, but the real transformation in product development is happening elsewhere—in how teams manage complexity across mechanics, electronics, and software without slowing time to market.

In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott continue their conversation on Model-Based Systems Engineering (MBSE) with Eran Reinshmidt and Safae El Abkari of Dassault Systèmes. This discussion moves beyond aerospace and defense to explore how MBSE is reshaping consumer product development—from small appliances and power tools to connected products and manufacturing systems.

The conversation dives into virtual prototyping, multidisciplinary collaboration, faster trade studies, platform thinking, product line engineering, and why MBSE is becoming essential for consumer companies that need speed without chaos.

🔑 Key Takeaways

• Why consumer products now face the same complexity challenges as aerospace systems
• How MBSE enables parallel work across mechanical, electrical, and software teams
• Using virtual prototypes to test software months earlier than physical builds
• How parametric trade studies unlock better product decisions without slowing timelines
• The role of MBSE in product line engineering, modularity, and upgradeability
• Why verification and validation must start earlier—and happen continuously
• How MBSE principles are extending into manufacturing and factory variability
  
  
  

👤 Guest Information

 Eran Reinshmidt
Solution Leader, Consumer Industries – Dassault Systèmes
Over 20 years of experience spanning furniture, home goods, appliances, sporting goods, apparel, and connected products.

Safae El Abkari
PhD, Engineering Sciences
Leads the Perfectly Connected Product Solution at Dassault Systèmes, specializing in multidisciplinary product development and MBSE adoption.

👉 Follow both guests on LinkedIn for insights on MBSE and consumer product innovation.

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