the anastasiya podcast

Ep 1.22 - Staying the Course, Niching Down & Developing Powerhouse Stylists - Part 2 - Ft. Samantha Coughlin


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In my continued conversation with Sam, she shares what it felt like to hit the ceiling in her career and crave more. She opens up about spotting a massive gap in the extension market- not just in quality products, but truly masterful installation- and how that realization pushed her to invest in education, shift her schedule, and take bold leaps long before she knew what would come of them.

We dive into the real side of beauty: the highs, lows, growth, and grit. Sam explains why whether you rent your chair or work commission, you're running a business from that stylist seat, and you alone determine your ceiling. She believes every stylist can become a leader, but only if they truly want it and are willing to do the work.

Sam shares the risks she chose over the comfort zone, how she built deep trust with clients, and why consistency in those early years created loyalty and momentum. Her story will remind you that you’ll only go as far as you allow yourself to dream - and that staying committed to your vision brings the right people, opportunities, and success straight to your door.

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the anastasiya podcastBy anastasiya goretaya-mclinden