In this episode of Third Shot Podcast, Brigie and Uncle Greg welcome James Oliver, founder of Atlas, a company built on clean, convenient, high-protein nutrition. James shares how frustration with sugary “protein” bars inspired him to create a bar that’s actually good for you — one made with simple ingredients, low sugar, and plenty of protein to keep athletes sharp on and off the court. They dive into the story behind Atlas, from James making his first bars in his mom’s kitchen before a trip to China, to building a company that now fuels athletes and health-minded people around the world. Whether you’re training, competing, or just looking for smarter fuel, this episode is packed with inspiration (and a special discount for Third Shot listeners!).