Is your branding dull? If it is, it's not your fault. Or maybe it is. That type of real talk is lost in business, and it may be the one thing that hurts your messaging around the world. When you look at the biggest brands, you know who they are. Brand recognition like that is what separates the known from the unknown, but would you be surprised if branding was more of a mental game rather than a visual one? My guest Des Dobreva specializes in taking a brand from basic to Boombastic.