It's time for the start of Season 6 of the That Western Life podcast and we are excited to bring back your co-hosts Katie Schrock & Rachel Owens-Sarno. Season 6 will also include co-hosts Saddle Bronc Rider Joe Harper & Western Historian Katie Surritt. 

In this episode: 

• Breakdown of the State of the PRCA Address by CEO Tom Glause
  • Number of members, permits, rookies, rodeos, performances and payouts
  • July 2023 Ransomware attack on the PRCA
  • 54% growth in PRCA Sponsorship 
  • New Secretary System
  • Rookie Round Up + Rookie Media Training
• PRCA Media Awards
• Animal Welfare Update
• Reno Rodeo Sponsorship Camp
• UNLV Campus Shooting & Subsequent NFR & LVE Impacts
• 2023 NFR
  • 2023 World Champions
  • NFR Moments: Austrailian Rodeo Romeo Ky Hamilton
  • NFR Fan Experience & Impacts of Las Vegas' Formula 1 Race
• 2024 Predictions
  • Breakaway Roping
  • WPRA vs. Rodeo Committees
  • The peak of "Country is Cool" 
  • Teton Ridge "takes over the world" 
• Season 6: 
  • Educational Pieces
  • Upcoming Guests
  • Historical Deep Dives

Past That Western Life podcasts referenced in this episode for further information: 

• Understanding What It Takes To Qualify for the NFR
• Jeff Medders & Putting Cowboys on Prime TV
• Former PRCA Animal Welfare Director Cindy Schonholtz
• Rodeo Photography with Matt Cohen

This podcast episode is hosted by: 

• Katie Schrock; Facebook, X, Instagram, TikTok 
• Rachel Owens-Sarno; Instagram
• Katie Surrit; Instagram 

This podcast is produced by Emilee Cole of Western Insights Media. Shownotes written by Katie Schrock of Western Insights Media. 

Interested in having a topic explored? Shoot us or one of our co-hosts a direct message on any social media platform! We'd love to hear from you! You can reach That Western Life on Facebook, TikTok, or Instagram!