OnBase: Smashing Sales and Marketing Misalignments

Ep. 124 | What “Best in Class” Selling Looks Like. Ft. Gregory Callahan, Bain & Company


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In this episode, Gregory Callahan talks about what “best in class” selling looks like. He describes what “best in class” selling is and details his framework for it, which includes four core concepts that sales leadership should act on. Gregory offers valuable insight into what should be top of mind when thinking about sales, especially during the era of covid-19, sharing powerful questions to ask yourself and your team that will help you achieve “best in class” sales.

Contact Gregory Callahan | Follow us on LinkedIn.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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