The iOS 14 update has definitely changed the game on tracking and attributing sales to Facebook ads. In today’s episode, Jeremy, Mark, and Ben lay out what these changes mean for marketing and sales, and share some immediately implementable tactics for working around the new limitations and riding out these new adjustments. There is no question that customers opting out of tracking have caused eCommerce to lose a lot of relevant advertising info, but you can still create revenue driving ads and learn how your audience is responding to your content.

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