Elon Musk's recent antics have turned Tesla into a battleground for consumer activism. High-profile figures, like Sheryl Crow, are publicly rejecting the brand, dubbing Musk "President Musk" as she divests her Tesla and donates to NPR, which she claims is “under threat.” With competition from global manufacturers already weighing heavily on Tesla’s sales, analysts suggest that a growing number of customers are making "principled stands" against Musk’s controversial affiliations.