I’m diving BTS, again. This time with a whole new lens. It’s been over a year since I sold the gym and walked away from a business I spent 10 years building. I was great at gym ownership. But now that I’m out? I see everything differently.

This episode is the real unpacking, what I got right, what I never saw while I was in it, and what I’d do completely differently if I ever opened another facility. From identity grief and open tabs to automation, systems, and why most gym owners are burning out, this one’s for the past version of me, and for every gym owner trying to build something that doesn’t break them.

"I was vibrant when I walked away—but I didn’t realize how much energy I was still leaking just by holding tabs open that didn’t belong to me anymore."

[00:00] The view from 12 months out

[05:40] Following my nose; brand, messaging, and reading humans

[11:30] Logical brain & strength block thinking in business

[17:45] Why I thrived in gym ownership; and why I left

[24:10] The weight of being visible vs the beauty of anonymity

[30:32] Tabs, energy leaks & the real reason I sold

[36:50] If I opened a gym again: automations & non-negotiables

[42:28] Identity grief and dismantling “gym owner”

[48:12] What I got right: team, systems, and scaling without me

[54:40] In person spaces matter

[59:25] Why gym ownership needs rock solid marketing

[01:04:00] Final thoughts, depth, truth, and what I’ll always stand for