B2B companies must have a compelling reason why customers should choose them over the competition. They need to be able to prove and substantiate their differentiation and convince companies that they are the right partner to work with.

That’s why we’re having a conversation with B2B copywriting expert Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) about how companies need to have a strong value proposition. During our conversation, Linda explains the importance of having a value proposition and the pitfalls to avoid. She also explains what you should look out for when conducting customer interviews, how to leverage AI the right way, and provides actionable tips for developing a value proposition that truly differentiates your B2B company from the rest.