In this episode, Jeremy sits down with Val Geisler, email expert and customer evangelist at Klaviyo to get her take on what the iOS 15 update means for email marketers. And it’s not all bad! These changes are an opportunity to hone analytics that were never fully accurate to begin with, and to start relying on customer-focused metrics that rely on truly measuring engagement. Listen ahead for Val’s tips on how to prepare for shifting your measuring tools, why getting your SMS program aligned with your email is crucial to a successful holiday season, and how to help your customers opt in to your communications.

To connect with Val, follower her on twitter: https://twitter.com/lovevalgeisler

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