Messaging is more critical than ever for businesses. When a new company starts servicing, the window closes more on being unique in the marketplace. Technology provides more access to ease to demonstrate your why and how, but not every business makes an effort to educate the masses. Content still leads to customer acquisition because the cost of advertising climbs higher and higher, so what is a business owner to do to stay relevant? My guest Daree Allen Nieves is a veteran podcaster and voiceover professional that shares how and why she creates content.