The Textile Innovation Podcast speaks with MeiLin Wan, founder and CEO of GenuTrace.

The US-based consulting business provides advisory services in supply chain traceability, brand protection and product authentication. Using multi-proof point technology, from forensic testing to digital tools, companies can back up sustainability claims with science-based evidence. 

Wan explains how GenuTrace partners with brands, producers, suppliers, and industry stakeholders to build supply chain integrity through collaboration, scientific verification, and strategic traceability. She also delves into what traceability means and how it differs to transparency. 

During the episode Wan unpacks GenuTrace’s key question: If you claim it, can you prove it? She details some of the tests that the consultancy undertakes, such as stable isotope methodology to prove origin claims, for example that cotton is from Pakistan. She also touches upon the power of digital tools including blockchain, QR codes, product passports to help collect and share supply chain data in real time.

For more information, please visit genutrace.com. 

You can listen to the episode above, or via Spotify and Apple Podcasts. To discuss any of our topics, get in touch by following and connecting with WTiN in LinkedIn, or email [email protected] directly. To explore sponsorship opportunities, please email [email protected].