B2B Marketers who are getting low or no engagement on the content they’re developing for LinkedIn are missing out on a great opportunity. When you create content that is meaningful and engaging, it not only fuels content impressions but also helps you to build relationships with your audience that could translate to future business.

That’s why we’re having a conversation with B2B content expert Anthony Leung (Founder, Mean Write Hook) about how marketers can better leverage the LinkedIn platform. During our discussion, Anthony talks about why a lot of content falls flat (and what can be done about it), what pitfalls to avoid, and why you should conduct research before writing anything. Anthony also talks about whether companies should or shouldn’t be leveraging B2B influencers, why a personal brand is crucial, and what people who are hesitant to post on LinkedIn should be doing.