Every creative journey starts with a seed—but not every seed is ready to grow.

This week on Well Being, Theo, Andy, and Kelly dive into Rick Rubin’s chapter on Experimentation from The Creative Act: A Way of Being. They explore why creativity thrives when we let ideas evolve naturally instead of forcing outcomes, how failure becomes valuable information, and why following genuine excitement often leads to our best work.

The conversation also touches on Kelly’s mysterious new creative project, finding the right “soil” for your ideas, experimenting with routines beyond art, and learning when to set a project aside instead of abandoning it forever.

Before that, the crew shares what’s been inspiring them lately—from Dungeon Crawler Carl and The Boys to creator ambitions, cameras, and the excitement that comes with starting something new.

Whether you’re an artist, creator, or simply trying to figure out your next step in life, this episode is a reminder that experimentation isn’t failure—it’s part of the process.

In this episode:

Theme music by Affektiv

Have questions, stories, or topics you’d like us to explore?

Be well. 🌱