In today's episode, we are once again talking to BrandCraft's award-winning Web Director, Jessi Miracle. She's here to discuss a website re-design we did for Benton REA, a rural electric co-op in eastern Washington. We get into the importance of designing for a user base that is well accustomed to an old site, the importance of shape and color in reflecting a brand's personality, and the advantages of Webflow vs other CMS platforms. To view the full site we discussed today, visit BentonREA.org.Thanks for tuning in!