If you had to choose between building your brand based on a fake, curated image, or on authenticity instead, which would you pick? If you think like Brad Lea, our guest on today's show, authenticity would win hands down. In Brad's opinion, this whole game is about finding your tribe, the people who you truly resonate with, so you might as well start from a place of honesty. Brad is the CEO of LightSpeed VT, host of the Dropping Bombs podcast, and has just started a brand new project called the Closer School.