“It’s counterintuitive to think that tourism serves the resident… but tourism is not a goal. Tourism is the means to an end.” What exactly is that end? It’s about helping and improving that community and the quality of life of the residents. In this week’s episode, we talk to Bob Provost, President and CEO of the New York State Tourism Industry Association (NYSTIA). Some people see tourism as fun and games, but before the pandemic, tourism was the 3rd biggest industry in the state of New York. Learn about how the industry has been impacted during COVID and how they’re moving forward.