In this episode of The Lantern, UW–Green Bay alum and marketing instructor Brad Zima reflects on the winding path that led him from engineering, to radio broadcasting, to higher education, and eventually to hosting his own podcast – Rooted Wisconsin. Brad and Ryan explore how gratitude, curiosity, and responsibility shape our willingness to take risks, how personal brand is built when you’re not in the room, and why long-form conversation still matters in a short-attention world.

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