In this day and age, we've all heard the term "going viral." And, no, we aren't talking about the coronavirus kind of viral; we're talking the Bernie Sanders' mittens kind. But what does it mean to "go viral?" Can a business plan to go viral or is it completely random? Is it always good for a business to go viral? Whether you're thinking of Grumpy Cat or the more recent GameStop situation, going viral is a cultural phenomenon. On this episode of ETXpodcast, Ciara and Holli discuss what it means to go viral and ways you can increase your chances of getting more engagement on your posts. Tell us what your favorite examples of viral content are! 

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