In episode 13 of Stats Chat, Brad Zinda and Kalen Sigecan discuss how financial advisors can use Every Door Direct Mail (also known as USPS EDDM) as a low-cost way to reach more local prospects.

They break down how advisors can use postcards to promote seminars, retirement income conversations, Social Security analysis, office updates, tax planning, and other marketing messages. This episode is a practical look at how direct mail can still create activity when used as part of a broader advisor marketing strategy.