Marketing For Good

EP 13 | From idea to impact: A health start-up journey with ChezLeon


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ABOUT THIS EPISODE :

In this episode of Marketing for Good, we speak with Cheryl Pollock, founder of ChezLeon, an Australian start-up designing innovative solutions to support people living with fluid blockages such as lymphoedema. Cheryl shares her personal journey to creating ChezLeon and launching their first product, the DP-Tx massage bra insert, which uses differential pressure technology to improve comfort and quality of life.

Together, we explore:

  • The role of purpose in building a health-focused start-up
  • How patient feedback has guided ChezLeon’s growth and product design
  • Marketing with sensitivity in spaces where people may feel vulnerable
  • The challenges and rewards of balancing commercial realities with a strong social mission

This conversation shines a light on how purpose-led innovation, compassion, and patient voices can shape products that make a real difference, while also offering valuable advice for anyone starting or scaling a purpose-driven business.

ABOUT JUNTOS :

This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.

LET'S CONNECT :

Website: www.juntosmarketing.com.au

Linkedin: www.linkedin.com/company/juntos-marketing/

CHEZLEON:

Website: www.chezleon.com.au

LinkedIn: https://www.linkedin.com/company/chezleon-pty-ltd/

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Marketing For GoodBy Juntos Marketing