This week, we look at brand apologies, from sort-of-good ones to really really bad ones. What can a brand do to win back customers when they've caused serious harm?

Soylent. Taco Bell. Dole. We go deep on brands that have caused major gastrointestinal distress (why do people keep taking cruises?) and break down the must-haves for apologizing when your brand trends on Twitter for the wrong reasons.

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