Are your sales and marketing departments working together? Explore why most organizations are misaligned and what processes can be put into place to foster collaboration in the future. A first step includes understanding your company's engine. Are you a marketing-centric business or you're a sales-centric business? In turn, what does that mean in regard to your company's structure, focus, and priorities? Do you have SLAs (Service Level Agreements) in place? See how a straightforward agreement can create clarity and trust between Sales and Marketing. 

Books mentioned in the episode: 

• Ogilvy on Advertising - David Ogilvy 
• Building Your Digital Utopia - Frank Cowell

 Podcast Brought to you by - Digitopia