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Ep. 13: Ian Luck tells us how he got 30k organic downloads and $2m ARR from one ebook
This week we interviewed Ian Luck, VP of Marketing at CustomerGauge.
They've done some incredible things in the past few years, including:
• Creating a category: Account Experience.
• Won world-leading clients: IKEA, EventBrite, DHL, Philips, and many more.
• Written an 80 page eBook based on original research that drove 30K leads and $2m in revenue without PPC.
• Taken on goliath competitors.
We talked about all this in enough detail for you to do the same and drive growth at your company.
Covering everything from strategy to distribution to the marketing technology used in Ian's campaigns.
Read the interview with Ian Luck here.
View all episodes
By Ben Goodey
5
99 ratings
This week we interviewed Ian Luck, VP of Marketing at CustomerGauge.
They've done some incredible things in the past few years, including:
• Creating a category: Account Experience.
• Won world-leading clients: IKEA, EventBrite, DHL, Philips, and many more.
• Written an 80 page eBook based on original research that drove 30K leads and $2m in revenue without PPC.
• Taken on goliath competitors.
We talked about all this in enough detail for you to do the same and drive growth at your company.
Covering everything from strategy to distribution to the marketing technology used in Ian's campaigns.
Read the interview with Ian Luck here.
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