Some days in retail are about beautiful clothes.
But at Annah Stretton, it has always been about something much more. In this episode of Stretton Unfiltered, Annah and Sami sit down with Angela Gilmour, who spent 17 years in their flagship Christchurch store, to take you inside the Annah Stretton retail experience. This is a brand built on the belief that clothing should be designed not just for a woman’s shape, but for her story.
That what she wears can lift her up, restore confidence, and help her step back into her own light. But what truly sets this experience apart is the people behind it. Our retail teams are not there to simply sell clothes.
They are carefully chosen, developed, and empowered to deliver something far greater, an experience that meets women exactly where they are, and helps them see themselves again. Angela shares what really happens behind the fitting room curtain…
The quiet moments.
The turning points.
The transformations.

For business owners, this episode offers a powerful look at a retail model that prioritises connection over transaction, and shows how investing in exceptional sales teams can elevate an entire brand experience. Because when your people are exceptional, your retail becomes unforgettable. This conversation is a reminder that great retail is not just about product.
It is about purpose, people, and the courage to do it differently.

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SHOP OUR BOOKS 📖

Rag Trade To Mag Trade:

Ebook available here

Order the physical book here 📚

Grit Before Grace:

Ebook available here

Order the physical book here 📚

Wise Heart:

Ebook available here

Order the physical book here 📚