In this episode of CanopyIQ, Adam is joined by Josephine Murray, the director of sales in the southeast for Simpli.Fi, an advertising technology company.

Jo shares her wealth of knowledge and insights into digital advertising campaigns. What works? What doesn't? Why? How? And where all of these trends come from. Her experiences with cutting edge advertising technologies at Simpli.Fi have informed her critical insights about how advertisers should be thinking about their campaigns.

Jo and Adam discuss what she calls "precision audience targeting." This brings into question everything from KPI's, to programmatic campaigns and geofencing, as well as social media strategy, and how to repurpose social media content to serve other brand awareness functions.

No one strategy or tool will be a 'magic bullet,' but incorporating new tools and finding balance in your strategy can bring more stability and new audiences.