A conversation with Lauren Casper who is the director of label management at The Orchard in Nashville. If you aren't familiar with The Orchard, it is the leading music distribution company for independent labels operating in over 40 markets worldwide.

On today’s show we’ll talk how to authentically connect with your fans, how important metadata is, and why having a plan for how you are going to release your music can help you get those coveted playlists and other marketing opportunities.