Martin is the CEO of AirPOS, a mobile point of sale and e-commerce provider to the SME retail sector.

AirPOS has worked with many of the world's largest and best known brands, including PayPal, Samsung, Star Micronics, Casio and Epson to produce a software system that has been distributed to more than 80 countries worldwide.

In this podcast, Martin shares the benefits of AirPOS, why small retailers struggle to go online and the change to local in eCommerce. He shares the biggest mistakes CEO's make, underestimating the time it takes to solve a problem and overthinking eCommerce design. 

Martin talks about the importance of a loyalty scheme that works online and offline, how retailers need to be laser-focused on data for growth, and how they need to regularly analyse the data in front of them.

He stresses that businesses need to build the customer journey before they build the website and how the future is Click and Collect.