builders from business.com

EP 13: Nike CMO Greg Hoffman on Brand Identity and Emotion by Design


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Is there any brand that is more iconic or personal to so many people than Nike? In today’s episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design.
We talk about:
Brand Identity
Designing with Emotion
Building an Amazing Team and Culture


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builders from business.comBy business.com