Google handles many billions of searches every day, and their entire job is to send all that traffic from their search results to someone else’s website. The goal of SEO is to get a little bit of that traffic to come to YOUR website, but is it worth the effort? If you’ve listened to this podcast before or you’re familiar with NeONBRAND, you already know we’re SEO guys. Obviously, we find it worthwhile. In this episode, we’ll start talking about the returns you generate when you rank well in search.