If you hate high-pressure tactics but still want bigger closes, this episode is your playbook. Matt Easton (Founder, Easton University) breaks down the process that beats pressure—how to slow the start to speed up results, get attention with real insights, become next-step obsessed, and use his “Does it make sense?” close to stay in the game without discounts or manipulative scripts.What you’ll learnThe mindset shift: order BETTER THAN words (why sequence beats scripts)How to open with an insightful hook (not “we save you money”)The “next-step obsessed” framework + Matt’s Power EmailKilling the discount death loop (and what to offer instead)Building a long-term sales team: coachable culture & processMatt’s origin story: the Kelly-Green Porsche & Vanna White momentA no-pressure close that works: “Does it make sense…?”