AI is reshaping marketing faster than most organizations can operationalize it.Ahead of #PegaWorld 2026, we sat down with Greg DeMelo (CTO, Pegasystems), Ryan Serpan, and Steve Ash for a new episode of the *Evolve Podcast* exploring one of the biggest questions facing enterprise leaders right now:What comes after SaaS? This conversation goes beyond the hype around “agentic AI” and “SaaSmageddon” to focus on what actually matters for marketing and CX leaders:→ Why personalization has remained so difficult at scale→ How AI is changing the role of marketing platforms→ What an agentic marketing operating model could look like→ Why orchestration — not replacement — may define the next era of enterprise transformation→ How leaders should think about AI, decisioning, and operational execution moving forwardThese are the same conversations taking center stage at PegaWorld this year as organizations move from AI experimentation to real operational impact.If you're attending PegaWorld in Las Vegas, this episode is a great preview of the discussions shaping the future of AI-led customer engagement.Tune in now to listen to: 🎙️ *The Agentic Marketing OS: What Comes After SaaS?* goes live next week.#PegaWorld #AI #AgenticAI #MarketingTransformation #CustomerExperience #Decisioning #Martech #Personalization #EnterpriseAI #Blend360 #Pega