In this episode of Mission Success, host Garth Neufeld discusses the often avoided topic of failure. Garth emphasizes the importance of recognizing, understanding, and learning from everyday failures as a crucial element of personal and professional growth. He outlines the steps to normalize and welcome failure, turning it into an opportunity for transformation. The episode also explores how our perceptions of failure are influenced by society, and provides guidance on whether a therapist or coach might be suitable to help navigate failure. Ultimately, Garth encourages listeners to embrace failures as a path to becoming more successful and grounded individuals. *Portions of these show notes were created with AI. 00:00 Welcome to Mission Success 00:24 The Uncomfortable Topic of Failure 02:03 Defining and Understanding Failure 06:53 The Cultural Silence on Failure 14:32 The Paradox of Failure and Growth 15:16 How to Fail Better: Practical Steps 19:17 Normalizing and Welcoming Failure 33:20 Developing Skills to Handle Failure 38:05 Conclusion and Final Thoughts