This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain.

GroupM and Social Chain are in many ways very different, but in this episode, Kieley and Mike both picked up on a trend that has become too big to ignore — messaging bots.

During the episode, they discussed the potential in messaging bots to reduce the cost of customer care, how messaging bot technology can create a huge opportunity for brands to develop meaningful interaction with customers, and much more.

This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)

Follow Toby and Social Media Week!

@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.