The Duck Pond Podcast | Tips for CPG Brands to Take Flight

Ep. 13 - THIS Is How You Create A New Snack Category - Llance Kezner


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Today we're excited to sit down with Llance Kezner, co-founder of Millie’s Sipping Broth, the innovative brand that re-imagined soup by turning savory broth into tea-bag-style convenience. Llance and his wife took a home-made idea out of the kitchen and scaled it into a multi-million-dollar category disrupting beverage and wellness shelves, landing in national retailers like Walmart and Sam’s Club, while winning awards in the process.

We’ll dig into:

  • How Millie’s found a simple idea: a savory cup of broth in a tea bag, and turned it into a nationwide brand.
  • The packaging, naming, and recipe evolution that helped launch a new category and scale efficiently.
  • What it takes to hit major retail with a small team: manufacturing, inventory, distribution, and maintaining quality.
  • How the brand balances wellness-driven innovation with mainstream appeal, and what the future holds in a shifting food landscape.

✨ Learn how Millie’s Sipping Broth is redefining what an everyday beverage can be merging comfort, wellness, and retail strategy into one cup.

🔗 Millie’s Sipping Broth Website → https://milliessippingbroth.com

Instagram → https://www.instagram.com/sippingbroths/

We’re a custom packaging manufacturer and we’re changing the landscape of packaging.

Paking Duck: https://www.instagram.com/paking.duck/

Website → www.pakingduck.com

#broth #cpg #business #growth #competitor

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The Duck Pond Podcast | Tips for CPG Brands to Take FlightBy Jason Wong