eCommerce has boomed during the time of COVID with many online stores seeing an average of 40% higher sales volume as more people are working from home. Since most people have accepted this as a lifestyle, brick and mortar stores have the opportunity to start online and capitalize on this opportunity. 

In this week’s Podcast, we host Scott Cohen, who is the Senior Marketing Manager at Purple. He has been actively involved in the email marketing aspects of the company since the lockdown and seen enormous growth in their B2C efforts, which is comparably higher than their wholesale revenues.

They discuss:

• How eCommerce has picked up since the COVID 
• Why the lockdown is still a great opportunity for brands to deliver more value to the customers via different media and communication platforms
• Ideas that brands in a non-recurring product business can implement to retain customers for the longer term
• How to improve customer engagement on email, and what has worked for a mattress company like Purple