Rethink Your Strategy and Get To It

 

Can we talk about your business strategy coming into a post-pandemic economy? In this week’s episode, I sat down for a candid talk with the brilliantly innovative owner of Flowers Talk Tivoli, Elizabeth Young. We are unpacking how she dug in and got creative to pull her flower shop through a global crisis, and we’re giving you ideas on how you can move into this new economy with confidence, too. 

 

Hear what helped Elizabeth keep her business focused through fear, ever-changing Covid-19 protocols, being alone in her shop to fulfill orders, 80% of her flower supply disappearing overnight, and going from crickets to a boom in the demand for her shop’s products.  

 

I can’t wait for you to hear Elizabeth’s advice on how to move out of analysis paralysis and let your creativity take the wheel to develop and execute new products and services. As well, if you’re a high-touch kind of business with a lot of in-store customers, you might want to listen carefully to how Elizabeth took her interactive, highly personal approach, and brought it online. 

 

Oh, and if we’ve given you a craving for a bouquet of beautiful flowers (and you’re in the Ottawa, Canada area) you can always reach out to Elizabeth at FlowersTalk.ca.

 

What’s in This Episode

1. Ideas on how to thrive in business post-pandemic 

2. The genius behind moving live workshops online

3. When to make your crazy idea a fantastic business venture  

4. How to adapt to a huge economic change (like a pandemic!)

5. What to do when your business becomes the target of haters

6. How to keep your focus when everyone else is afraid or falling apart

7. Tips on finding the “new normal” that’s right for your business

8. How to shift your die-hard, in-store clients to online customers

 

What To Do Next

 

Visit lisalarter.com/e13 for the transcript and all resources from this episode.