Practical Sales Podcast - By Atlantic Growth Solutions

Ep 13: "You Never Know Enough" ... and other B2B Sales Insights (with Kevin Duffer VP of Sales and Bus. Dev., Management Concepts)


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Kevin Duffer, VP of Sales and Business Development for Management Concepts (Professional Training and Certification company largely servicing US Federal Government and Large Businesses) joins Kyle to discuss a wide range of B2B Sales Topics. 

  • Know your Solution ... Better than anyone
  • Know your Competitors ... Better than anyone
  • Know your Prospect ... Better than anyone
  • These are the Core Philosophies that Kevin uses to guide his Business Development and Sales Strategy. He is always learning. Right up until that RFP is submitted, the deal is won/lost or the PO is received.  Leveraging knowledge he can obtain from any source, he is always improving his expertise in his area of focus.

    Kyle and Kevin talk about the upside and downside of Virtual Training and New Employee Onboarding. They also dive into Sales Knowledge Download for new hires, Building relationships with competitors or other businesses already selling into your prospect organization and the need to continuously grow your Professional Network.

    ...more
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    Practical Sales Podcast - By Atlantic Growth SolutionsBy AGS