In high school and college, a pint of Ben & Jerry’s “Half Baked” ice cream was her favorite way to wind down the day…

And then one day, it was brought to her attention that the ice cream company leverages their platform to outspokenly promote ideologies that go against everything she believes as a Christian—so she stopped buying Ben & Jerry’s, but started to wonder, “Am I this outspoken about my own beliefs? Am I leveraging my influence this much? Should I?”

Join Abigail DeJarnatt for a fun discussion as she dives into her dilemma with Ben & Jerry’s, how marketing really isn’t neutral at all, and how we as Christians should steward our own influence.

“You are the light of the world. A city set on a hill cannot be hidden. Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house.

In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”

Matthew 5:14-16 ESV

Links:

• Follow Counteract USA on Instagram: https://www.instagram.com/counteract.usa/

• Follow Abigail on Instagram: https://www.instagram.com/abigail.dejarnatt/

• Watch on YouTube: https://www.youtube.com/@counteractusa

• For more about Counteract USA:

• Website: https://counteractusa.org/

• Instagram: https://www.instagram.com/counteract.usa/

• Facebook: https://www.facebook.com/counteract.usa/

Mentions: Abigail DeJarnatt, Counteract USA, Ben and Jerry’s controversy, Christian influencer, Biblical worldview, Christian podcast, cancel culture, Christian Gen Z, Christian college students, Half Baked ice cream, Christian perspective on culture, Christian influence, stewarding influence, faith and culture, bold faith, Gen Z Christians, letting your light shine, Matthew 5:14, Christian marketing, Christians and activism, cultural engagement, Christian content creator, values-based living, faith in the public square

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